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Two paths forward:

Path A: Scale the Service

• You've done it 5-10 times. You're fast now.
• Double your rate (you've proven the value)
• Raise rates to £800-£2,000+ per project
• Target bigger clients or more complex work
• Use referrals to fill your pipeline
• Capacity: Still limited by your time

Path B: Create a Product

• Take your documented process
• Turn it into: template, course, guide, toolkit, checklist
• Price it: £50-£500 (depending on depth)
• Sell it repeatedly without trading more hours
• Scales infinitely (one creation, unlimited sales)
• Can sell it on: your email list, social media, dedicated platform

Most sustainable approach: Do both

• Keep doing high-end service work ($1,500-$5,000 per project, 1-2 per month)
• Sell lower-cost product to broader audience ($100-$300, unlimited sales)

Example: $1,500 service project (10 hours) + $5,000/month from product sales = $6,500/month from 15-20 hours of work

This saves you time and mental energy when you're low on creativity or too busy to create.

Building Systems

Understanding Income Sources

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