You don't need an audience. You need 5-10 people who know you.
Where to find them:
Direct outreach (most effective):
- Email your professional network with your offer
- LinkedIn message people in your industry (especially business owners/managers)
- Text friends and family: "Hey, I'm offering [offer] to a few people. Would you know anyone who might need this?"
Local networking (underrated):
- School parent networks
- Community groups/clubs
- Local business groups (Chamber of Commerce, BNI)
- Sports clubs, church groups, hobby groups
- Gym/fitness communities
Referral engine (builds fast):
- Once you complete 2-3 projects, ask happy clients: "Who else do you know who needs this?"
- Offer referral bonuses: "If you know someone, refer them and I'll give you [discount/bonus service/cash back]"